We love mentors! Thanks to RockStart.Accelerator  and to the willingness of these experts, we have built a rock-solid network of advisors. Here they are (in alphabetical order) – this is our way to say thank you for what they are doing for us.

Suzan Fluitman


Suzan has 15+ years of experience in the online sector and, starting from 2001, in the mobile industry. She has an extensive network, both national and international, in the publishing, entertainment and operator sector. She is the founder of Fluitman.com (interactive strategy and business development) and the owner of Sparkx.com, (travel & lifestyle). She is also a board member at IPAN, Interactive Professionals Association Netherlands.


Sebastiaan Hooft

Sebastiaan is a pioneer in the Dutch internet retailing sector. Starting in 2003, he built a string of successful internet, fashion and media firms that engineered ground-breaking e-commerce services in The Netherlands. He has advised leading venture capital firms on their internet investments and worked at director level at a successful venture listed in the Deloitte Technology Fast 500.


Leoni Janssen

Independent expert in positioning, marketing and communication

Leoni has over 12 years of experience advising B2B and B2C companies on their corporate positioning and product communications. As a director at Edelman PR she has worked with many Fortune 500 companies as well as with numerous startups. Her adagio is: Authentic conversations!


Heleen van Oord

Founder DQ&A Media Group , Partner Peak Capital

Heleen is an entrepreneur with international experience (8 countries, 3 continents) in Digital Marketing. She is an investor in Peak Capital, has a strong (business) intuition and is passionate about entrepreneurship. She also has a great sense of humor ;-)


Robert Jan de Laive

Founder at Blue Book Company

Robert is an entrepreneur, startup advisor and investor with more than 8 years’ experience in M&A, banking and financial advisory. He has helped several ventures with financial and strategic issues.


James C. Roberts III

Managing Principal and President at The Global Capital Law Group & The Global Capital Strategic Group

Manage strategic analysis and consulting firm and corporate & transactional law firm. Provide strategic and legal counsel concentrating on strategic alliances, international expansion, mergers & acquisitions and interim management for companies rich in intellectual capital such as Internet and biotech companies. Supervise three to fifteen professionals in three offices. Advise technology company on raising capital to fund technology development.


Manny Soar

Manny qualified as an accountant with KMPG in London and was in the telecoms & technology practice of PwC consulting. Having grown up above his Indian parents’ grocery store in the UK, he found that international enterpreneurship was in his DNA. He established the European operations of a new PE-backed communications agency which was later acquired by a global marketing services group. Manny was part of the founding teams and, for over a decade,  a manager of two of the most innovative online insurance startups in Europe: Ineas.com and Swiftcover.com, subsequently acquired by Axa. He is currently an advisor to Taclaro.com, a new internet aggregator in Brazil, as well as a mentor at Rockstart accelerator.

Michiel Verberg

Founder at Whatser

Michiel is an experienced entrepreneur combining creative and innovative skills with operational power to help create and introduce products that matter. Michiel is best known from Soul Cycle, Flatground and more recently Whatser.


Paul Veugen

Founder / CEO at Usabilla. Undercover UX designer.

Paul is the founder of Usabilla. He is a User Experience designer, entrepreneur and metric junkie. He has built 100+ websites for SMEs before chasing his dream of building a scalable international SAAS company and offering great visual insights to millions of users.



Check out the team or contact us at [email protected] for any other information.