Social media has been around for more than a decade and has grown as an indispensable part of the Internet. How big of a role the social networks play is quite stunning when we look at these fascinating numbers.
Now, let’s indulge in these 20 social media facts that will definitely amaze you.
Fact #1: There are 3.03 billion active social media users.
Fact #2: Internet users have, on average, 7.6 social media accounts
Fact #3: Social media users grew by 121 million between Q2 2017 and Q3 2017 (That works out at a new social media user every 15 seconds.)
Fact #4: Facebook Messenger and Whatsapp manages altogether 60 billion messages a day
Fact #5: Social media in number of users: Facebook: 2.072 billion users, Instagram: 800 million users, LinkedIn: 500 million users, Pinterest: 200 million users, Reddit: 234 million users, Snapchat: 178 million daily users, Twitter: 330 million users, WhatsApp: 900 million users, Youtube: 1.5 billion users.
Fact #6: 97% of adults between the ages 16-64 say they logged onto at least one social network in the past month.
Fact #7: We spend over 2 hours on average on social media daily.
Fact #8: There are 1.97 billion active mobile social users.
Fact #9: 75% of male internet users are on Facebook as well as 83% of female internet users.
Fact #10: According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram (24 percent) and Facebook (14 percent).
Fact #12: 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less.
Fact #13: 81% of millennials check Twitter at least once per day.
Fact #14: 22% of the world’s total population uses Facebook.
Fact #15: On any given day, Snapchat reaches 41% of 18 to 34-year-olds in the US.
Fact #16: YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Fact #17: 30% of millennials engage with a brand on social at least once a month.
Fact #18: Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.
Fact #19: 89% of social media messages to brands go ignored.
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